Dream Car Giveaway


Although its overall size and character was largely unchanged, the 1969 Cadillac was restyled in the Eldorado image. An Eldorado like front fender treatment evolved and helped to emphasize a stronger horizontal design line. Rear quarters were extended to give the car a longer look. There was also an all-new grille with dual horizontal headlamps positioned in the outboard, step-down areas of the grille. The hood was again extended, a total of 63.5mm, to add to the impression of extra length. Calais models came with the following:

  • all GM safety features
  • the V-8
  • Turbo-Hydramatic
  • variable-ratio power steering
  • dual power brakes
  • power windows
  • center front arm rest
  • electric clock
  • two front cigarette lighters
  • twin front and rear ash trays
  • a complete set of interior and exterior courtesy, safety and warning lights
  • Mirror Group
  • concealed three-speed windshield washers and wipers
  • five 9.00 x 15-4PR black sidewall tires.

All regular Cadillac models had a new, squarer roof line and sculptured rear deck and bumper treatments.


Model No.Style No.Body TypeSeatFactory PriceShipping WeightProduction Total
4-door Hardtop Sedan

4-door Hardtop Sedan

6$56602105 kg6,825
2-door Hardtop Coupe

2-door Hardtop Coupe

6$54842070 kg5,600

NOTE: On January 1, 1969, head rests (restraints) became mandatory on all U. S. and Canadian cars. Cadillac prices were increased $18 to reflect the cost of the head rests. Dealer preparation charges were $90 on Calais and DeVille. These charges are included in retail prices listed above.


TypeV-8 Overhead valves
BlockCast iron block
Displacement7.729 Liters
Bore and stroke109.2mm x 103.1mm
Compression ratio10.5:1
Brake horsepower375 @ 4400 rpm
Power280 kW @ 4400 rpm
BearingsFive main bearings
Valve LiftersHydraulic valve lifters
CarburetorRochester four-barrel Quadrajet, model 7028230


Overall Length5715mm
Front Treadnot available
Rear Treadnot available
Tires9.00 x 15-PR blackwalls


All cars used the 7.7 Liters, 375 horsepower V-8 with no other powerplants available
Turbo-Hydramatic transmission was standard equipment throughout the line
Controlled differential was $52.65 extra on all models except Eldorado
Standard axle ratios: 2.94:1


Automatic Climate Control option$516
Automatic level control$79
Firemist paint$132
Cruise Control$95
Rear window defogger$26
Door guards$8
Twin front and rear floor mats$17
Soft Ray tinted glass$53
Guide-Matic headlamp control$51
Head restraints$18
Note: Head restraints mandatory after January 1, 1969.
License frame, single$6
License frame, dual$13
Power door locks, includes electric seat back release, coupe$68
Power door locks, sedan$68
AM radio$162
AM/FM radio$188
Six-way power seat adjuster, front seat$116
Front seat warmer, available all models,$95
Front shoulder belts$32
Tilt and telescope steering wheel$95
Trumpet horn$16
Remote control trunk lock$32
Twilight Sentinel,$32
Expanded vinyl roof, in standard production colors$42