Dream Car Giveaway

 

1932 LASALLE

The Series 345-B replaced the Series 345-A this year

  • The LaSalle shared many of the features of the V-8 Cadillac except for a shorter wheelbase (130" instead of 134" and 136" instead of 140")
  • Body styles were the same as the Cadillac.
  • Only Fisher bodies were available. Fleetwood was dropped for 1932 but would reappear in 1933
  • There were five ports/doors on each side of the hood
  • The headlights were the same as in 1931
  • The fender tie-bar (which was mounted below the headlights to connect them as in 1931) was not used, but the horizontal monogram bar was retained
  • Dual horns, projecting through the headlight stanchions, have right angle trumpets
  • Dual rear lights were used

I.D. DATA

  • Serial numbers were not used on the 1932 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 1100001. Ending: 1103290.

STYLE

Fisher 130" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
32-678 2Coupe 2/4$23954660 lb
32-668 2Convertible Coupe 2/4$25454630 lb
32-672 2Town Coupe 5 $25454595 lb
32-659 4Sedan 5 $24954840 lb

Fisher 136" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
32-652 4Town Sedan 5 $26454895 lb
32-662 4Sedan 7 $26455025 lb
32-663 4Imperial Sedan 7 $27955065 lb

ENGINE

  • Engine type: 90° V-8 L-head
  • Block: Cast iron on aluminum crankcase
  • Bore & Stroke: 3-3/8" x 4-15/16"
  • Displacement: 353 cu. in.
  • Compression ratio: 5.38 : 1 (5.70: 1, 5.20: 1 optional)
  • Brake Horsepower: 115 @ 3000 rpm
  • SAE/Taxable/NACC Horsepower: 36.45
  • Main bearings: 3
  • Valve lifters: mechanical
  • Carburetor: Cadillac/Johnson

CHASSIS

Wheelbase 130 inches136 inches
Overall length204 inches210 inches
Front tread 59-7/8 inches59-7/8 inches
Rear tread 61 inches61 inches
Tires 7.00 x 177.00 x 17

DRIVETRAIN

  • Selective synchromesh transmission
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Twin disc clutch selective vacuum-activation
  • Shaft drive (torque tube) 3/4-floating rear axle, spiral bevel drive
  • Overall ratio: 4.36:1 4.60:1
  • Mechanical brakes on four wheels (15" drums on all wheels)
  • Wire wheels std (demountable wood wheels opt.)
  • Wheel size: 17" drop center

OPTIONS

  • Auxiliary lights: $37.50-57.50
  • Colored fender set: $50.00
  • Five demountable wood wheel: $30.00
  • Full covers for wire wheels: $10.00
  • Heater: $37.50-47.50
  • Heron or Goddess ornament: $20.00
  • Mirrors: $8.00-16.00 each
  • Radio: price on application
  • Seat covers: $26.50-73.50
  • Six demountable wood wheels with wells and rack: $166.00
  • Six wire wheels with fender wells and trunk rack: $130.00
  • Tire cover(s): $5.00-20.00 each
  • Tonneau shield: $185.00
  • Trunks: $100.00-180.00
  • Wind wings: $25.00-47.50

HISTORICAL NOTES

1932 LaSalle Notes

  • Introduced January 1932
  • Model year sales: 3290
  • Model year production: 3290
  • Lawrence P. Fisher was president
  • Ernest W. Seaholm was chief engineer
  • J. C. Chick was general sales manager

1932 Automotive Notes

  • Industry production dropped another million to 1,186,185 cars and 245,284 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Lammot du Pont was chairman of the board at GM
  • Ford introduces its 221-cid V-8
  • V-12 engines popular among upper level models: Auburn, Cadillac, Franklin, Lincoln, Packard, Pierce-Arrow
  • Studebaker introduces the Rockne
  • Hudson launches the Essex Terraplane
  • Vacuum-actuated clutches appear on Buick, Cadillac, Chrysler, DeSoto, Dodge, and LaSalle
  • Most makes feature free-wheeling
  • Inside sunvisors become more popular than outside sunvisors
  • Automatic chokes appear on Oldsmobile and Packard
  • Fred Duesenberg (1876-1932) dies
  • Alexander Winton dies (a pioneer automaker with many innovative automobile patents)
  • Ray A. Graham (1887-1932) dies (with brothers Joseph and Robert known for the Graham-Paige cars)
  • Hugh Chalmers dies (founded Chalmers Motor Car Company)
  • This is last year for the L-29 Cord
  • Nash introduces the Ambassador Eight
  • William S. Knudsen is general manager of Pontiac
  • Top model year production for 1932
    1. Chevrolet313,404 ... decreased 306,000
    2. Ford210,824 ... decreased over 404,000
    3. Plymouth83,910 ... decreased 23,000
    4. Buick56,790 ... decreased 82,000
    5. Pontiac45,340 ... decreased 39,000 units
    6. Essex32,285 ... decreased 15,000
    7. Nash30,834 ... decreased 6,500
    8. Willys27,800 ... decreased 63,000
    9. Dodge27,555 ... decreased 38,000
    10. Chrysler25,699 ... decreased 40,000
    11. Studebaker25,618 ... decreased 70,000
    12. DeSoto24,896 ... decreased 7700
    13. Rockne22,715 ...
    14. Oldsmobile18,846 ... decreased 28,000
    15. Packard16,613 ... increased 1,000
    16. Reo15,716 ... increased 9,000
    17. Graham12,967 ... decreased 15,000
    18. Auburn11,646 ... decreased 15,000
    19. Hupmobile10,476 ... decreased 7,000
    20. Hudson7,777 ... decreased 14,000
    21. Cadillac4,698 ... decreased 10,000
    22. American Austin3,846 ... increased 2567
    23. Lincoln3,749 ... increased 200
    24. LaSalle3,386 ... decreased 7,000
    25. Pierce-Arrow2,234 ... decreased 2,000
    26. Franklin1,900 ... decreased 900

PHOTOS

1932 LaSalle

1932 LaSalle convertible (Owner: Daniel Allen)

1932 LaSalle

1932 LaSalle convertible (Owner: Daniel Allen)

1932 LaSalle

1932 LaSalle

LITERATURE & LINKS