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1933 LASALLE

The Series 345-C replaced the Series 345-B this year

  • The 1933 LaSalle had most of the features of the Cadillac
  • New this year are the following:
    • radiator grille and shell
    • skirted fenders
    • no draft ventilation
    • vacuum assisted brakes
  • The LaSalle had four horizontal hood doors instead of six for the Cadillac
  • The bumper and lights were the same as the 1932 model
  • The monogram bar was dropped and a hidden fender tie-bar was installed
  • One Fleetwood model (a Town Coupe) was back in the lineup
  • Prices dropped

I.D. DATA

  • Serial numbers were not used on the 1933 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 2000001. Ending: 2003381.

STYLE

Fisher 130" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
33-659 4Sedan 5 $22454805 lb
33-668 2Convertible Coupe 2/4$23954675 lb
33-672 2Town Coupe 5 $23954695 lb
33-678 2Coupe 2/4$22454730 lb

Fisher 136" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
33-652 4Town Sedan 5 $24954915 lb
33-662 4Sedan 7 $24954990 lb
33-663 4Imperial Sedan 7 $26455020 lb

Fleetwood 136" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
5281 2Town Coupe 5 $-------- lb

ENGINE

  • Engine type: 90° V-8 L-head
  • Block: Cast iron on aluminum crankcase
  • Bore & Stroke: 3-3/8" x 4-15/16"
  • Displacement: 353 cu. in.
  • Compression ratio: 5.4 : 1 (5.71: 1 optional)
  • Brake Horsepower: 115 @ 3000 rpm
  • SAE/Taxable/NACC Horsepower: 36.45
  • Main bearings: 3
  • Valve lifters: mechanical
  • Carburetor: Cadillac/Johnson

CHASSIS

Wheelbase 130 inches136 inches
Overall length204 inches210 inches
Front tread 59-7/8 inches59-7/8 inches
Rear tread 61 inches61 inches
Tires 7.00 x 177.00 x 17

DRIVETRAIN

  • Selective synchromesh transmission
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Twin disc clutch selective vacuum-activation
  • Shaft drive (torque tube) 3/4-floating rear axle, spiral bevel drive
  • Overall ratio: 4.36:1 4.60:1
  • Mechanical brakes on four wheels with vacuum assist (15" drums on all wheels)
  • Wire wheels std (demountable wood wheels opt.)
  • Wheel size: 17" drop center

OPTIONS

  • Draft deflector for convertible coupe: $35.00/pair
  • Dual pilot ray light: $44.50
  • Five demountable wood wheels
  • Heater (hot air or hot water)
  • Luggage sets: $37.00-110.00
  • Mirrors
  • Radio (Imperial): $74.50
  • Radio (standard): $64.50
  • Seat covers: $10.00/seat
  • Sidemount covers
  • Six demountable wood wheels with fender wells
  • Six wire wheels with fender wells
  • Spotlight (Lorraine): $24.50
  • "Torpedo" ornament: $20.00
  • Trunks with luggage: $104.00-180.00
  • Wheel discs (body color ): $12.00 each
  • Wheel discs (chrome): $10.00 each

HISTORICAL NOTES

1933 LaSalle Notes

  • Introduced new model on January 1933
  • Introduced Fisher no-draft individually controlled ventilation
  • Model year sales: 3381
  • Model year production: 3381
  • Lawrence P. Fisher was president
  • Ernest W. Seaholm was chief engineer
  • J. C. Chick was general sales manager

1933 Automotive Notes

  • Industry production rises slightly to 1,627,361 cars and 358,548 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Lammot du Pont was chairman of the board at GM
  • Continental is the only new automobile
  • Reo introduces a semi-automatic transmission--the "Self-Shifter"
  • Power-assisted brakes become available
  • Innovations: valve-seat inserts, independent front suspension, and reflex glass taillights
  • The first drive-in theater opens in Camden, NJ
  • Roy Chapin is president of Hudson again
  • Studebaker goes into receivership and its chairman Albert R. Erskine resigns
  • Alfred Sloan, GM president, combines Chevrolet and Pontiac manufacturing to cut costs
  • Sloan merges Buick, Oldsmobile, and Pontiac sales division so dealers must sell all three
  • Stutz suffers financially
  • After bankruptcy, Willys-Overland introduces Model 77
  • C. L. McCuen is president of Oldsmobile
  • Harlow H. Curtice is president of Buick
  • Essex drops all models except the Terraplane
  • Top model year production for 1933
    1. Chevrolet486,261 ... increased 173,000
    2. Ford334,969 ... increased 124,000
    3. Plymouth298,557 ... increased over 214,000
    4. Dodge106,103 ... increased over 78,000
    5. Pontiac90,198 ... increased 45,000 units
    6. Buick46,924 ... decreased 10,000
    7. Essex38,150 ... increased 6,000
    8. Oldsmobile36,648 ... increased 18,000
    9. Chrysler32,241 ... increased 7,000
    10. DeSoto22,736 ... decreased 2,000
    11. Willys21,191 ... decreased 6,000
    12. Nash14,973 ... decreased 15,000
    13. Rockne13,326 ... decreased 9,000
    14. Studebaker12,531 ... decreased 13,000
    15. Graham10,970 ... decreased 2,000
    16. Auburn8,027 ... decreased 3,000
    17. Hupmobile7,313 ... decreased 3,000
    18. Packard4,803 ... decreased 12,000
    19. American Austin4,726 ... decreased 900
    20. Reo4,112 ... decreased 11,000
    21. LaSalle3,482 ... decreased 900
    22. Cadillac3,173 ... decreased 1500
    23. Hudson2,852 ... decreased 5,000
    24. Pierce-Arrow2,298 ... increased 64
    25. Lincoln1,703 ... decreased 2,000
    26. Franklin1,487 ... decreased 400

PHOTOS

1933 LaSalle

1933 LaSalle 345C RS coupe (Owner: Ted and Jo Raines)

1933 LaSalle

1933 LaSalle 345C RS coupe (Owner: Ted and Jo Raines)

1933 LaSalle

1933 LaSalle 345C RS coupe dash (Owner: Ted and Jo Raines)

1933 LaSalle

1933 LaSalle

1933 LaSalle

1933 LaSalle

1933 LaSalle

1933 LaSalle

1933 LaSalle

1933 LaSalle

1933 LaSalle

1933 LaSalle

LITERATURE & LINKS