Dream Car Giveaway

 

1934 LASALLE

This year the Series 50, model 350 replaced the Series 345-C

  • The 1934 LaSalle was now more like a Cadillac
  • The Great Depression brought Cadillac to such low sales that GM considered dropping both Cadillac and LaSalle altogether
  • It was hoped that LaSalle sales would bring the division into the black
  • The LaSalle was priced $1000 below the least expensive Cadillac, yet had all the quality and features of a Cadillac
  • The low price was made possible by using off-the-shelf components from other GM divisions and from outside suppliers.
  • The body style selection was cut in half. Fisher bodies were gone. All four body styles were by Fleetwood
  • The term "Bodies by Fleetwood" was a mark of distinction and helped to keep the Fleetwood division going

Body

  • The styling was more streamlined and previously visible parts of the chassis were now hidden
  • The radiator grill was narrower and sloped steeply to the rear
  • Teardrop headlights were secured to the radiator housing
  • The hood featured five circular ports on each side
  • The windshield sloped 25°
  • The cowl vent door opened at the rear
  • All doors were hinged at the rear
  • The Beavertail rear deck completely covered the chassis and concealed the luggage and spare wheel compartment
  • Air-foil type front fenders arched low in the front to cover the chassis and blended into the radiator housing to eliminate splash shields
  • Biplane bumpers were mounted on concealed coil springs

Chassis:

  • LaSalle was mounted on a new X-type frame designed to reduce the overall height of the car by four inches
  • The front suspension was a new A-frame independent suspension with coil springs and center point steering
  • Semi-elliptic rear springs were installed to accommodate the Hotchkiss drive
  • It had double acting shock absorbers where the rear shocks were combined with a ride stabilizer bar.
  • Bendix hydraulic brakes were Cadillac's first departure from mechanical brakes and were used only on the LaSalle in 1934

Drive Line:

  • Single plate dry disc clutch
  • Three-speed synchromesh transmission with helical cut spline shaft and gears
  • Rear axle semi-floating with spiral bevel gears
  • Hotchkiss drive was a departure from Cadillac's long use of torque tube drive

Engine:

  • Eight cylinder inline L-head of conventional design
  • Aluminum pistons
  • Dual downdraft carburetors

I.D. DATA

  • Serial numbers were on the top surface of the frame side bar, left side, just ahead of the dash
  • Engine numbers were the same as the serial number and were located on the left side of the cylinder block, at the front, just below the cylinder head
  • Starting: 2100001; ending 2107218 (includes models built in Jan., Feb., and Mar. 1935)

STYLE

Fleetwood
Style No.DoorsBody TypeSeatingPriceWeight
34159 4Sedan 5 $16953960 lb
34182 4Club Sedan 5 $16953960 lb
34168 2Convertible Coupe 2/4$16953780 lb
34178 2Coupe 2 $16953815 lb

ENGINE

  • Type: Inline, L-head, 8-cylinders
  • Block: Cast iron (block integral with upper crankcase)
  • Bore & Stroke: 3.00 x 4.25 inches
  • Displacement: 240.3 cu. in.
  • Compression ratio: 6.5:1 (5.5:1 opt)
  • Brake horsepower: 95 @ 3700 rpm
  • Taxable Horsepower: 28.8
  • Main bearings: five
  • Valve lifters: Mechanical
  • Carburetor: Stromberg EE-23 Duplex downdraft

CHASSIS

  • Wheelbase: 119 inches
  • Overall length: 202.25 inches
  • Front tread: 58-15/16 inches
  • Rear tread: 60.5 inches
  • Tires: 7.00x16

DRIVETRAIN

  • Transmission: Selective synchromesh
  • Speeds: 3 forward, 1 reverse
  • Left-hand drive, center controls (rhd opt)
  • Single plate clutch
  • Shaft drive, Hotchkiss
  • Semi-floating rear axle, spiral bevel drive.
  • Overall ratio: 4.78:1
  • Hydraulic brakes on four wheels (emergency brake mechanical on rear brakes)
  • Steel wheels with disc cover
  • Wheel size: 16" drop center

OPTIONS

  • Dual sidemount
  • Fender skirts (wheel shields): $25.00/pair
  • Four spoke flexible steering wheel
  • Heater (hot air, hot water, steam): $44.50
  • Luggage racks, trunks ($85.00-195.00)
  • Mirrors: 8.00-10.00
  • Radio (master): $74.50
  • Radio (standard): $64.50
  • Seat covers
  • Sidemount cover(s): $20.00 each
  • Spotlight: $24.50
  • Torpedo ornament: $20.00

HISTORICAL NOTES

1934 LaSalle Notes

  • Introduced January 1934
  • Calendar year production: 6169
  • Model year sales: 7218
  • Model year production: 7218
  • A 1934 LaSalle convertible coupe was the Indy pace car in 1934
  • Lawrence P. Fisher was president until June
  • Nicholas Dreystadt was general manager after June 1, 1934.
  • Ernest W. Seaholm was chief engineer
  • J. C. Chick was general sales manager

1934 Automotive Notes

  • Industry production rises to 2,270,566 cars and 599,397 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Lammot du Pont was chairman of the board at GM
  • Chrysler introduces the Airflow
  • Graham introduces a supercharged engine
  • LaFayette is the new offering from Nash
  • Pierce-Arrow files for bankruptcy
  • Last year for American Austin
  • GM features "Knee-Action" independent front suspension
  • Terraplane is now a separate make
  • Auburn features its "Aero-Streamlined" styling
  • Top model year production for 1934
    1. Ford563,921 ... increased 229,000
    2. Chevrolet551,191 ... increased 65,000
    3. Plymouth321,171 ... increased over 214,000
    4. Dodge95,011 ... increased over 22,000
    5. Pontiac78,859 ... decreased 11,000 units
    6. Oldsmobile75,574 ... increased 39,000
    7. Buick71,009 ... increased 24,000
    8. Studebaker59,864 ... increased 47,000
    9. Terraplane51,084 ... increased 13,000
    10. Chrysler36,091 ... increased 4,000
    11. Hudson27,054 ... increased 24,000
    12. Nash23,616 ... increased 8600
    13. DeSoto13,940 ... decreased 9,000
    14. Willys13,235 ... decreased 8,000
    15. Graham11,430 ... increased 460
    16. Hupmobile9,420 ... increased 2,000
    17. Packard8,000 ... increased 3,000
    18. LaSalle7,195 ... (doubled) an increase of 3713
    19. Cadillac5,819 ... increased 2600
    20. Auburn5,536 ... decreased 2500
    21. LaFayette5,000 ...
    22. Reo4,460 ... increased 348
    23. Lincoln2,431 ... increased 728
    24. Pierce-Arrow1,735 ... decreased 563
    25. American Austin1,300 ... decreased 3400
    26. Franklin504 ... decreased 900

PHOTOS

1934 LaSalle

1934 LaSalle

1934 LaSalle

1934 LaSalle

LITERATURE & LINKS