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1928 LASALLE

The bodies were a continuation of the 1927 LaSalle line.

  • Fisher business coupe, five passenger family sedan on 125" wheelbase, five-passenger coupe, five-passenger cabriolet sedan, seven-passenger family sedan on 134" wheelbase added
  • Fleetwood coupe and sedan dropped, transformable town cabriolet on 134" wheelbase added in midyear
  • The five passenger standard sedan came with leather or metal back
  • The five-passenger and seven-passenger family sedans were "economy" version of the standard sedans
  • The five-passenger family sedan and the business coupe were offered at the new low price of $2350
  • Details remained the same except for added side ventilators in the cowl on closed cars and 28 louvers toward the rear of the hood panels on all body styles
  • The number of louvers might have signified the year, but Cadillac for 1928 had 30 louvers
  • The chassis, driveline, and engine were similar to the 1927 model except the shock absorbers were changed to Lovejoy hydraulic
  • The clutch changed to twin disc.
  • Many detail changes made to brakes and brake linkage, including 16" brake drums on front wheels and keeping the 14" brake drums on the rear.

I.D. DATA

  • Serial numbers were not used on the 1928 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 212001. Ending: 226806.

STYLE

Fisher 125" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
1168 4Phaeton 4 $24853770 lb
1168-84Sport Phaeton 4 $29754190 lb
1169 2Roadster 2/4$24853755 lb
8140 2Coupe 2/4$24503770 lb
7400 2Convertible Coupe2/4$25503770 lb
8130 2Victoria 4 $25503985 lb
8120 4Standard Sedan 5 $24954090 lb
8110 4Sedan 5 $24504070 lb
7420 4Town Sedan 5 $24954065 lb
8140-A2Business Coupe 2/4$23503935 lb
8110-A4Family Sedan 5 $23504060 lb

Fisher 134" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
8090 4Imperial 5$27754315 lb
8060 4Standard Sedan 7$27754345 lb
8070 4Imperial 7$28754570 lb
8050 4Coupe 5$26254050 lb
8080 4Cabriole Sedan 5$26754060 lb
8060-A4Family Sedan 7$25754300 lb

Fleetwood 125" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
30514Transformable Town Cabriolet5/7$47005100 lb
31304Town Cabriolet 5/7$45005100 lb

Fleetwood 134" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
37514Transformable Town Cabriolet5/7$49005100 lb

ENGINE

  • Engine type: 90° V-8 L-head
  • Block: Cast iron offset on copper/aluminum crankcase
  • Bore & Stroke: 3-1/8" x 4-15/16"
  • Displacement: 303 cu. in.
  • Compression ratio: 4.8 : 1 (5.3 : 1 optional)
  • Horsepower: 75
  • SAE/Taxable/NACC Horsepower: 31.25
  • Main bearings: 3
  • Valve lifters: mechanical with rollers riding on cam
  • Carburetor: Made by Cadillac under C. F. Johnson patents
  • Torque Compression: 90-92 psi at 1000 rpm and 4.8:1 ratio
  • Torque Compression: 105-107 psi at 1000 rpm and 5.3:1 ratio

CHASSIS

Feature125" Wheelbase134" Wheelbase
Overall length185"196-5/8"
Front/Rear Tread56"56"
Tires32x6.00 (6.00-20)32x6.20 (6.50-20)

DRIVETRAIN

  • Selective sliding gear transmission, in unit with engine
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Twin disc clutch
  • Shaft drive (torque tube) 3/4-floating rear axle, helical bevel drive
  • Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
  • Mechanical brakes, 14" drums on rear wheels, 16" drums on front wheels
  • Artillery wheels (wire and disc opt)
  • Wheel size: 20"

OPTIONS

  • Fender wells for wood wheels: $140
  • Five disc wheels: $20
  • Five wire wheels without spare tire: $95
  • Folding trunk rack: $25
  • Natural wood wheels: $10
  • Six disc wheels, fender wells, two spare tires: $175
  • Six wire wheels, fender wells, two spare tires: $250

HISTORICAL NOTES

1928 LaSalle Notes

  • Introduced September 1927
  • Calendar year sales 9,956
  • Calendar year production 9,956
  • Model year sales 14,806
  • Model year production 14,806
  • President & general manager: Lawrence P. Fisher
  • Ernest W. Seaholm was chief engineer
  • H. M. Stephens was general sales manager

1928 Automotive Notes

  • Industry production increases to 3,775,417 cars and 583,342 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Pierre S. du Pont was chairman of the board at GM
  • The new Ford Model A has conventional 3-speed gearbox, 40 bhp, L-head 4-cyl, 4-wheel brakes, shatterproof glass
  • Chrysler Corporation introduces the Plymouth and DeSoto
  • Chrysler Corporation absorbs Dodge Brothers and put K. T. Keller as president of Dodge
  • Car radios becoming more common
  • Studebaker controls Pierce-Arrow
  • Studebaker replaces the vacuum fuel tank with a mechanical fuel pump
  • James Ward Packard dies
  • Top model year production for 1928
    1. Chevrolet1,193,212 ... increased over 191,000
    2. Ford607,592 ... increased over 240,000
    3. Chrysler Corp360,399 ... increased over 168,000 (includes Dodge & Plymouth)
    4. Willys-Overland/Whippet315,000 ... increased 127,000
    5. Hudson/Essex282,203 ... increased 6,000
    6. Pontiac/Oakland244,584 ... increased over 56,000 units
    7. Buick221,758 ... decreased over 33,000
    8. Chrysler160,670 ... decreased over 21,000
    9. Nash138,137 ...  
    10. Cadillac/LaSalle41,172 ... increased over 6000

PHOTOS

1928 LaSalle Touring

1928 LaSalle Touring

1928 LaSalle Convertible

1928 LaSalle Convertible (Owner: William E. Stever)

1928 LaSalle Convertible

1928 LaSalle Convertible (Owner: William E. Stever)

1928 LaSalle Touring

1928 LaSalle Touring

1928 LaSalle Touring

1928 LaSalle Touring

1928 LaSalle Touring

1928 LaSalle Touring

1928 LaSalle Convertible

1928 LaSalle

1928 LaSalle Convertible

1928 LaSalle

1928 LaSalle Convertible

1928 LaSalle

1928 LaSalle Convertible

1928 LaSalle

LITERATURE & LINKS