Dream Car Giveaway



This new line from General Motors was introduced to fill the gap between the Buick and the Cadillac. As Oakland (later Pontiac) was a companion car to Chevrolet, LaSalle was to be the companion car to Cadillac. It boasted Cadillac quality in a less expensive package. It featured the following distinctives:


  • LaSalle offered the following models by Fisher
    • roadster
    • phaeton
    • coupe
    • convertible coupe
    • victoria
    • five passenger sedan
  • LaSalle offered the following models by Fleetwood
    • coupe
    • sedan
    • town cabriolet
  • Mid-year offering by Fisher
    • dual cowl sport phaeton
    • town sedan
    • seven-passenger sedan
    • five-passenger imperial
    • seven-passenger imperial
  • Mid-year offering by Fleetwood
    • transformable town cabriolet


  • Body features included:
    • High, slim radiator set low in the frame
    • Twelve louvers, centered in hood panels
    • Twin cowl vents on roadster and phaeton
    • Bullet-shaped head and cowl lights
    • Posts under headlights to conduct wiring
    • Monogram rod between headlights
    • On roadster and phaetons the cut-down effect of the belt line was accentuated by double molding curving upward onto the cowl
    • Rear window in coupe and rear curtain in convertible coupe could be opened for communication with rumbleseat passengers
    • The four-door town sedan was close-coupled, with no rear quarter windows


  • Similar to 1927 Cadillac with some differences
    • Smaller size
    • Fuel feed by manifold vacuum, assisted by engine driven vacuum pump
    • Mechanical brakes with 14-inch drums on all wheels
    • Rear semi-elliptic springs shackled at both ends, rear shackle with ball and socket joint
    • Front wheels run on ball bearings
    • Watson stabilators

Drive Line:

  • Multiple (11) disc clutch
  • Three-speed selective transmission
  • Torque tube drive
  • 3/4-floating rear axle with helical bevel gear and pinion


  • The compensated two-plane crankshaft in the V-63 engine and the separate starter and generator on the 314 engine had been major changes, but the basic engine remained the Type 51 design.
  • The 303 engine was a new basic design, with offset blocks and side-by-side connecting rods (babbitted)
  • The outward appearance was the same as the final version of the 314 engine except that the 303 starter was horizontal, mounted behind the flywheel on the right side
  • The oil filter was mounted on the engine rather than the firewall
  • The carburetor was similar to Cadillac, but reversed
  • The oil level indicator was mounted behind the right-hand block
  • A common manifold, connecting the two exhaust manifolds at the front of the engine, fed to a single muffler at the left side of the chassis


  • Serial numbers were not used on the 1927 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 200001. Ending: 212000.


Fisher 125" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
1168 4Phaeton 4 $24953770 lb
1168-84Sport Phaeton 4 $29754190 lb
1169 2Roadster 2/4$25253755 lb
7410 2Coupe 2/4$25853770 lb
7400 2Convertible Coupe2/4$26353770 lb
7390 2Victoria 4 $26353985 lb
7380 4Sedan 5 $26854090 lb
7420 4Town Sedan 5 $24954065 lb

Fisher 134" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
80904Imperial5$27754315 lb
80604Sedan 7$27754345 lb
70704Imperial7$28754570 lb

Fleetwood 125" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
31102Coupe 2 $42755000 lb
31204Sedan 5 $44755100 lb
31304Town Cabriolet 5/7$45005100 lb
30514Transformable Town Cabriolet5/7$47005100 lb


  • Engine type: 90° V-8 L-head
  • Block: Cast iron offset on copper/aluminum crankcase
  • Bore & Stroke: 3-1/8" x 4-15/16"
  • Displacement: 303 cu. in.
  • Compression ratio: 4.8 : 1 (5.3 : 1 optional)
  • Horsepower: 75
  • SAE/NACC Horsepower: 31.25
  • Main bearings: 3
  • Valve lifters: mechanical with rollers riding on cam
  • Carburetor: Made by Cadillac under C. F. Johnson patents
  • Torque Compression: 90-92 psi at 1000 rpm and 4.8:1 ratio
  • Torque Compression: 105-107 psi at 1000 rpm and 5.3:1 ratio


Feature125" Wheelbase134" Wheelbase
Overall length185"196-5/8"
Front/Rear Tread56"56"
Tires32x6.00 (6.00-20)32x6.20 (6.50-20)


  • Selective sliding gear transmission, in unit with engine
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Multiple disc clutch, 11 discs
  • Shaft drive (torque tube) 3/4-floating rear axle, helical bevel drive
  • Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
  • Mechanical brakes, 14" drums on four wheels
  • Artillery wheels (wire and disc opt)
  • Wheel size: 20"


  • Disc wheels, fender wells, two spare tires: $150
  • Five wire wheels without spare tire: $95
  • Folding trunk rack: $35
  • Wire wheels, fender wells, two spare tires: $250
  • Wood wheels, fender wells, two spare tires: $140


  • On June 20, 1927, at the General Motors Proving Grounds, Milford, Michigan, Willard Rader and Gus Bell drove a LaSalle roadster on a remarkable endurance test run.
  • In ten hours the car covered 951 miles at an average speed of 95.2 mph, the fastest of 252 laps having been run at an average speed of 98.8 mph (as a comparison, the winner of the Indy 500 in 1927 averaged 97.5 mph for only 500 miles)
  • The test was terminated when an oil suction line fractured
  • The LaSalle was a production roadster with windshield, lamps, fenders, runningboards, and muffler removed
  • The camshaft had been altered, and a 3.5:1 rear axle and high compression heads had been installed
  • No mechanical adjustments were required during the entire run.
  • The nine stops, taking a total of 7 minutes, 24.7 seconds were for tire changes, water, oil, and gasoline


1927 LaSalle Notes

  • Introduced March 1927
  • The LaSalle is introduced for $2495
  • Calendar year sales 16,850
  • Calendar year production 16,850
  • Model year sales 12,000
  • Model year production 12,000
  • President & general manager: Lawrence P. Fisher
  • Ernest W. Seaholm was chief engineer
  • H. M. Stephens was general sales manager

1927 Automotive Notes

  • Industry production drops to 2,936,533 cars and 464,793 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Pierre S. du Pont was chairman of the board at GM
  • Chevrolet outsells Ford
  • Studebaker introduces the Erskine for $995
  • Reo introduces the Flying Cloud and Wolverine
  • Standard equipment now includes: four-wheel brakes, air cleaners, oil & gas filters, crankcase vents, mirrors, and automatic windshield wipers
  • Graham-Paige Motor Corporation replaces the Paige-Detroit Motor Car Company
  • The last Ford Model T cars are built making a total of over 15 million
  • The Ford Model A is introduced but sold as a 1928
  • Top model year production for 1927
    1. Chevrolet1,001,820 ... increased over 454,000
    2. Ford367,213 ... decreased over a million units
    3. Hudson/Essex276,160 ... increased almost 49,000
    4. Buick255,160 ... decreased over 11,000
    5. Pontiac/Oakland188,168 ... increased almost 55,000 units
    6. Willys-Overland/Whippet188,000 ... increased 6,000
    7. Chrysler182,195 ... increased over 46,000
    8. Dodge180,000 ... decreased 85,000
    9. Cadillac/LaSalle34,811 ... increased almost 7500


1927 LaSalle Convertible

1927 LaSalle Convertible (Owner: Owen Hoyt)