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1929 LASALLE

The 1929 LaSalle replaced the Series 303 with Series 328

  • The Victoria and business coupe were dropped
  • A landau cabriolet was added
  • The transformable town cabriolet was available with a collapsible quarter
  • The convertible imperial sedan (all weather phaeton) was available on special order
  • All Fisher bodies except roadster and phaetons were mounted on 134" wheelbase
  • Parking lights were moved to the top of the front fenders
  • The brightwork was chrome plated
  • Security Plate glass were installed in all windows and windshields
  • Closed body interiors 2.5" wider and 1" higher
  • Adjustable front seat on closed bodies with no division
  • Electric tandem windshield wipers
  • Oval panel on rear of body, formed by quarter molding
  • Duplex-mechanical brakes with all shoes inside drums
  • The engine was bored out by another eighth of an inch
  • Piston pins pressure lubricated
  • Midyear change to metric spark plugs
  • Synchromesh transmission

I.D. DATA

  • Serial numbers were not used on the 1929 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 400001. Ending: 422961.

STYLE

Fisher 125" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
1186 2Roadster 2/4$23453990 lb
1185 4Phaeton 4 $22954140 lb
1185-B4Sport Phaeton 4 $28754405 lb

Fisher 134" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
8590 2Coupe 2/4$24954310 lb
8580 2Convertible Coupe 2/4$25954135 lb
8555 4Family Sedan 5 $24504550 lb
8550 4Sedan 5 $25954490 lb
8610 4Town Sedan 5 $2675---- lb
8615 4Imperial Town Sedan 5 $-------- lb
8530 4Sedan 7 $27754615 lb
8540 4Imperial 7 $28754760 lb
8570 2Coupe 5 $26254335 lb
8600 4Landau Cabriolet 5 $27254635 lb
8605 4Imperial Landau Cabriolet5 $-------- lb

Fleetwood 125" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
30514Transformable Town Cabriolet5/7$48005100 lb
31304Town Cabriolet 5/7$45005100 lb

Fleetwood 134" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
3751 4Transformable Town Cabriolet5/7$49005125 lb
3751-C4Transformable Town Cabriolet5/7$-------- lb
3780 4Convertible Imperial Sedan 5 $-------- lb

ENGINE

  • Engine type: 90° V-8 L-head
  • Block: Cast iron offset on copper/aluminum crankcase
  • Bore & Stroke: 3-1/4" x 4-15/16"
  • Displacement: 328 cu. in.
  • Compression ratio: 5.3 : 1 (4.8 : 1 optional)
  • Horsepower: about 80
  • SAE/Taxable/NACC Horsepower: 33.8
  • Main bearings: 3
  • Valve lifters: mechanical with rollers riding on cam
  • Carburetor: Made by Cadillac under C. F. Johnson patents
  • Torque Compression: 105-107 psi at 1000 rpm and 5.3:1 ratio
  • Torque Compression: 90-92 psi at 1000 rpm and 4.8:1 ratio

CHASSIS

Feature 125" Wheelbase134" Wheelbase
Overall length185" 196-5/8"
Front Tread 56" 56"
Rear Tread 58" 58"
Tires 6.50-19 (31 x 6.20)6.50-19 (31 x 6.20)

DRIVETRAIN

  • Selective sliding gear transmission, in unit with engine
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Twin disc clutch
  • Shaft drive (torque tube) 3/4-floating rear axle, helical bevel drive
  • Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
  • Duplex-mechanical brakes on four wheels, all shoes internal, 15" drums on all wheels
  • Artillery wheels (wire and disc opt)
  • Wheel size: 19"

OPTIONS

  • Colored fenders
  • Disc wheels
  • Fender wells
  • Heater: $40
  • "LaSalle" radiator ornament: $12
  • Seat covers: $30-230
  • Tire covers: $5 - $12
  • Tonneau windshield: $185
  • Trunks: $60-100
  • Wire wheels

HISTORICAL NOTES

1929 LaSalle Notes

  • Introduced August 1928
  • Introduced synchromesh transmission
  • Featured safety glass
  • Model year sales: 22,961
  • Model year production: 22,961
  • President & general manager: Lawrence P. Fisher
  • Ernest W. Seaholm was chief engineer
  • H. M. Stephens was general sales manager

1929 Automotive Notes

  • Industry production increases to 4,455,178 cars and 881,909 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Pierre S. du Pont was chairman of the board at GM until February when Lammot du Pont became chairman of the board
  • Stock market crashes in October to begin the Great Depression
  • The Ford Model A is a big success
  • Chevrolet brings out a 6-cyl
  • Oldsmobile introduces the short-lived Viking
  • Buick introduces the Marquette
  • Duesenberg introduces the Model J which runs 187 km/h at the Indianapolis Speedway
  • The luxury market is filled with Cord L-29, Ruxton, Marmon, Stutz, Lincoln, Packard, Pierce-Arrow, Auburn, as well as the Viking and Duesenberg
  • DeSoto goes on sale with a record 81,065 first year sales.
  • Chrysler introduces the Fargo
  • David Dunbar Buick died (1854-1929)
  • Walter C. White died
  • Top model year production for 1929
    1. Ford1,507,132 ... increased almost 900,000
    2. Chevrolet1,328,605 ... increased over 135,000
    3. Hudson/Essex300,962 ... increased over 18,000
    4. Chrysler244,921 ... increased over 84,000 (including Plymouth & Fargo)
    5. Willys-Overland/Whippet242,000 ... decreased 73,000
    6. Pontiac/Oakland211,054 ... decreased 33,000 units
    7. Buick196,104 ... decreased over 25,000
    8. Dodge124,557 ...
    9. Nash116,622 ... decreased over 21,000
    10. DeSoto81,065 ... a record first year start
    11. Cadillac/LaSalle36,598 ... decreased over 4000

PHOTOS

1929 LaSalle 328

1929 LaSalle 328 (owner: H. Fred Bausch)

1929 LaSalle 328

1929 LaSalle 328 (owner: H. Fred Bausch)

1929 LaSalle

1929 LaSalle

1929 LaSalle

1929 LaSalle

1929 LaSalle Model 328

1929 LaSalle Model 328

1929 LaSalle

1929 LaSalle

1929 LaSalle

1929 LaSalle

1929 LaSalle

1929 LaSalle

LITERATURE & LINKS