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1930 LASALLE

1930 LaSalle

1930 LaSalle

The Series 340 replaced the Series 328 this year

  • The Fisher line decreased to seven closed bodies, including convertible coupe
  • Fleetwood increased to six
  • Styling was the same as Cadillac with size scaled to six inch shorter wheelbase
  • LaSalle line includes Fleetwood seven-passenger touring and four-passenger phaeton, not included in Cadillac line
  • These two, plus roadster, are distinguished by louvers in side of cowl
  • With battery under front seat, LaSalle has no hatches in splash pans
  • Headlight have 10.5" lens and are 11 inches overall diameter
  • Single rear light is mounted on the left rear fender
  • All bodies were mounted on the 134" wheelbase (the 125" wheelbase was discontinued)
  • The front and rear tread was increased
  • Rear springs were underslung
  • The brakes are the same as the Cadillac 353, but the drums are still 15 inches
  • Exhaust ends in a straight pipe
  • The engine bore increased by 1/16 inch to increase the displacement
  • There is no cover over the spark plugs or intake header
  • The cover plate on the intake header changed in midyear from aluminum to cast iron to eliminate a problem with leaking cover plate gaskets

I.D. DATA

  • Serial numbers were not used on the 1930 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 600001. Ending: 614995.

STYLE

Fisher 134" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
30252 4Town Sedan 5 $25904705 lb
30258 2Coupe 2/4$24904510 lb
30259 4Sedan 5 $25654690 lb
30262 4Sedan 7 $27754790 lb
30263 4Imperial 7 $29254865 lb
30268 2Convertible Coupe 2/4$25904480 lb
30272 2Coupe 5 $25904530 lb

Fleetwood 134" wheelbase
Style No.DoorsBody TypeSeatingPriceWeight
4002 2Roadster 2/4$24504385 lb
4057 4Transformable 7 $25254480 lb
4060 4Phaeton 4 $23854425 lb
4080 4All-weather Phaeton 5 $39954715 lb
4081 4Sedanette Cabriolet 5 $37254645 lb
4082 4Sedanette 5 $38254645 lb
4151 4Stat. Transformable Town Cabriolet $-------- lb
3351-C-Transformable Cabriolet $-------- lb
3364 -Brougham $-------- lb

ENGINE

  • Engine type: 90° V-8 L-head
  • Block: Cast iron on silicon/aluminum crankcase
  • Bore & Stroke: 3-5/16" x 4-15/16"
  • Displacement: 340 cu. in.
  • Compression ratio: 5.05 : 1 (4.92: 1 optional)
  • Brake Horsepower: 90 @ 3000 rpm
  • SAE/Taxable/NACC Horsepower: 35.1
  • Main bearings: 3
  • Valve lifters: mechanical with rollers riding on cam
  • Carburetor: Made by Cadillac under C. F. Johnson patents

CHASSIS

  • Wheelbase: 134 inches
  • Overall length: 201.75 inches
  • Front tread: 57.5 inches
  • Rear tread: 59.5 inches
  • Tires: 6.50-19 with wood artillery wheel
  • Tires: 7.00-18 whit all other wheels

DRIVETRAIN

  • Selective synchromesh transmission
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Twin disc clutch
  • Shaft drive (torque tube) 3/4-floating rear axle, spiral bevel drive
  • Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
  • Safety-mechanical brakes on four wheels (15" drums on all wheels)
  • Wood artillery wheels (wire, disc, or wood demountable opt)
  • Wheel size: 19" with wood artillery
  • Wheel size: 18" with all others

OPTIONS

  • Five demountable wood wheels: $50
  • Five disc wheels: $50
  • Five wire wheels: $60
  • Heater: $42.50
  • Mirrors: $32.00/pair
  • Radiator ornament: $25
  • Radio: $175
  • Seat covers: $26.75-30.25
  • Six demountable wood wheels with fender wells, trunk rack: $190
  • Six disc wheels with fender wells, trunk rack: $190
  • Six wire wheels with fender wells, trunk rack: $190
  • Spotlight/driving lights: $15.50-80.00
  • Tire cover(s): $5.50-30.00
  • Tonneau shield: $185
  • Trunks: $80-115
  • Wind wings: $25-55

HISTORICAL NOTES

1930 LaSalle Notes

  • Introduced September 1929
  • Most bodies prewired for available radio with aerial built into top
  • Model year sales: 11,005
  • Model year production: 11,005
  • Lawrence P. Fisher was president
  • Ernest W. Seaholm was chief engineer
  • H. M. Stephens was general sales manager until September
  • J. C. Chick was general sales manager from September

1930 Automotive Notes

  • Industry production dropped over a million to 2,910,187 cars and 599,991 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Lammot du Pont was chairman of the board at GM
  • GM cars have a tilted windshield
  • Oakland stops using a 6-cylinder in favor of an unreliable V-8
  • Studebaker begins using "free-wheeling"
  • American Austin Car Company builds British Austins
  • Cadillac, LaSalle, Chrysler, Dodge, Marmon, and Roosevelt cars are wired for radio installation
  • Chrysler reduces the amount of wood in its frames
  • Harry C. Stutz (1876-1930) dies
  • Lionel M. Woolson (1888-1930) dies (Designer of the Packard Diesel Engine)
  • Nash introduces a Twin-Ignition Eight
  • Top model year production for 1930
    1. Ford1,140,710 ... decreased over 366,000
    2. Chevrolet640,980 ... decreased 50%
    3. Buick181,743 ... decreased over 14,000
    4. Studebaker123,216 ...
    5. Dodge90,755 ... decreased almost 34,000
    6. Chrysler77,881 ... decreased 167,000
    7. Plymouth76,950 ...
    8. Essex68,593 ... decreased over 187,000
    9. Nash63,265 ...
    10. Pontiac62,888 ... decreased 148,000 units
    11. Oldsmobile49,395 ...
    12. Hudson36,674 ... decreased over 187,000
    13. Packard36,334 ...
    14. Graham33,560 ...
    15. DeSoto32,091 ...
    16. Whippet30,000 ...
    17. Willys29,650 ...
    18. Hupmobile22,183 ...
    19. Oakland21,943 ...
    20. Cadillac17,117 ... decreased 14,000
    21. Rockne16,150 ...
    22. LaSalle14,986 ...
    23. Auburn14,380 ...
    24. Reo11,450 ...
    25. Pierce-Arrow9,865 ...
    26. American Austin8,558 ...
    27. Franklin5,744 ...
    28. Marmon4,681 ...
    29. Lincoln3,212 ...
    30. Cord1,700 ...
    31. Viking1,390 ...
    32. Stutz649 ...

PHOTOS

1930 LaSalle 340 convertible

1930 LaSalle 340 convertible (Owner: Larry Klein)

1930 LaSalle 340 convertible

1930 LaSalle 340 convertible (Owner: Larry Klein)

LITERATURE & LINKS