Noticeable immediately on the "Cadillac of Cadillacs" was an exclusive new limousine-style, closed-in back window. Center pillars held new electro-luminescent opera lamps, just above the beltline. New wheel covers with silver-colored vaned inserts contained the Cadillac wreath and crest on a dark red background. New body trim included a distinctive wide rocker molding that continued onto the rear quarter panels. The familiar tall chrome rear fender caps held integral marker lights. around the corner from the vertical taillamps. On the hood: a stand-up wreath and crest ornament. Brougham also had chrome belt moldings.

Standard equipment included a Twilight Sentinel that turned headlamps on/off, illuminated entry system, six-way power Dual Comfort front seats, adjustable rear reading lamps, large door pull handles, and tilt/telescope steering wheel.

Brougham interiors had new biscuit sculptured seats with bolsters, with embroidered Cadillac wreath on front and rear armrests. Upholstery was Heather knit with Raphael inserts, in slate gray, dark blue, dark green, saddle, light beige, or dark claret. Leather seating was optional in ten shades. At mid-year, a Brougham coupe joined the sedan. Its cabriolet-style roof contained a coach window, plus a chrome molding across the top. Opera lamps shined from each sail panel.

Brougham d'Elegance emphasized the privacy window treatment, with the rear quarter panel wrapping around to the small, limo-like back window. Inside and on the sail panel was a d'Elegance script nameplate. Standard pillow-style 50/50 Dual Comfort seats combined Heather and Raphael knits. Leather was also available at higher cost.